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Opportunities and Challenges in Social Marketing

Part 3. Consumer Behavior

  1. Alan R. Andreasen

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem03049

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Andreasen, A. R. 2010. Opportunities and Challenges in Social Marketing. Wiley International Encyclopedia of Marketing. 3.

Author Information

  1. Georgetown University, Washington, DC, USA

Publication History

  1. Published Online: 15 DEC 2010

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