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Brand Community

Part 3. Consumer Behavior

  1. Utpal M. Dholakia1,
  2. René Algesheimer2

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem03050

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Dholakia, U. M. and Algesheimer, R. 2010. Brand Community. Wiley International Encyclopedia of Marketing. 3.

Author Information

  1. 1

    Rice University, Houston, TX, USA

  2. 2

    University of Zurich, Zurich, Switzerland

Publication History

  1. Published Online: 15 DEC 2010

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