Part 3. Consumer Behavior
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Bagozzi, R. P. 2010. Consumer Intentions. Wiley International Encyclopedia of Marketing. 3.
- Published Online: 15 DEC 2010
An intention is a person's commitment, plan, or decision to carry out an action or achieve a goal. It typically transforms reasons for acting (e.g., attitudes, subjective norms, or motives or desires to act) into action. Implementation intentions involve planning when, where, and how to act. I-intentions are personal intentions to pursue a goal or perform an action by oneself. Shared or collective intentions exist in the form of either a personal intention to do something with a group of people or contribute to or do one's part of a group activity or in the form of a person concerning oneself as acting together with others to achieve a group end or perform a group goal. The latter is termed a we-intention.
- implementation intention;
- collective intention;
- shared intention;