Standard Article

You have free access to this content

Consumer Intentions

Part 3. Consumer Behavior

  1. Richard P. Bagozzi

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem03057

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Bagozzi, R. P. 2010. Consumer Intentions. Wiley International Encyclopedia of Marketing. 3.

Author Information

  1. University of Michigan, Ann Arbor, MI, USA

Publication History

  1. Published Online: 15 DEC 2010


  1. Bibliography
  • Ajzen, I. (1991) The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179211.
  • Bagozzi, R.P. (2000) On the concept of intentional social action in consumer behavior. Journal of Consumer Research, 27, 388396.
  • Bagozzi, R.P. (2005) Socializing marketing. Marketing: Journal of Research in Management, 1, 101110.
  • Bagozzi, R.P. (2006a) Consumer action: automaticity, purposiveness, and self-regulation, in Review of Marketing Research (ed. N.K. Malhotra) Sharpe, Armonk, pp. 342.
  • Bagozzi, R.P. (2006b) Explaining consumer behavior and consumer action: from fragmentation to unity. Seoul Journal of Business, 12, 111143.
  • Eagly, A.H. and Chaiken, S. (1993) The Psychology of Attitudes, Harcourt Brace Jovanovich, Fort Worth.
  • Lewin, K. (1951) Field theory in social science, Harper and Row, New York.
  • Gollwitzer, P.M. and Brandstätter, V. (1997) Implementation intentions and effective goal pursuit. Journal of Personality and Social Psychology, 73, 186199.