Standard Article

You have free access to this content

Integrated Marketing Communication

Part 4. Advertising and Integrated Communication

  1. Philip J. Kitchen1,2,
  2. Inga Burgmann3

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem04001

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Kitchen, P. J. and Burgmann, I. 2010. Integrated Marketing Communication. Wiley International Encyclopedia of Marketing. 4.

Author Information

  1. 1

    Hull University Business School, Hull, UK

  2. 2

    ESC Rennes, Rennes, France

  3. 3

    Commerzbank, Frankfurt, Germany

Publication History

  1. Published Online: 15 DEC 2010

Bibliography

  1. Bibliography
  • Aaker, D.A. (2004) Leveraging the corporate brand. California Management Review, 46 (3), 618.
  • Alan, M. (1994) In good company. Marketing, March 3rd, 2224.
  • Alessandri, S.W. and Alessandri, T. (2004) Promoting and protecting corporate identity: the importance of organizational and industry context. Corporate Reputation Review, 7 (3), 252268.
  • Alvarez, J.G., Raeside, R., and Jones, W.B. (2006) The importance of analysis and planning in customer relationship marketing: verification of the need for customer intelligence and modelling. Database Marketing and Customer Strategy Management, 13 (3), 222230.
  • American Marketing Association (2007) Integrating the Brand Communications Process, American Marketing Association, http://www.marketingpower.com/search.php?SearchFor=integrated+marketing+communication+definition&Session_ID=4b4335471c719e98d9dbe84cd0711897&Type=0 (accessed 03 March 2007).
  • APQC (2007) Official Homepage, American Productivity Quality Center (accessed 10 May 2007).
  • Baker, M.J. and Balmer, J.M.T. (1997) Visual identity: trappings or substance? European Journal of Marketing, 31 (5/6), 366382.
  • Balmer, J. (2001a) The three virtues and seven deadly sins of corporate branch management. Journal of General Management, 27 (1), 117.
  • Balmer, J.M.T. (2001b) Corporate identity, corporate branding and corporate marketing-seeing through the fog. European Journal of Marketing, 35 (3/4), 248.
  • Balmer, J.M.T. and Gray, E.R. (2003) Corporate brands: what are they? What of them? European Journal of Marketing, 37 (7/8), 972997.
  • Beard, F. (1996) Integrated marketing communications: new role expectations and performance issues in the client-ad relationship. Journal of Business Research, 37 (3), 207215.
  • Beard, F. (1997) IMC use and client-ad agency relationships. Journal of Marketing Communications, 3 (4), 217230.
  • Bernstein, D. (1989) Advertising voices corporate void. International Journal of Advertising, 8 (4), 315320.
  • Beverland, M. and Luxton, S. (2005) Managing integrated marketing communication (IMC) through strategic decoupling. Journal of Advertising, 34 (4), 103116.
  • Bill, D. (1993) Future lies in integrated marketing, not communications. Marketing News, 27 (17), 211.
  • Bruhn, M. (1997/1998) Integrated marketing communications: a german perspective. Journal of Integrated Communications, 16. http://www.medill.northwestern.edu/pubs/jic/journal/1997-1998.htm.
  • Bruhn, M. and Zimmermann, A. (1993) Integrierte kommunikationsarbeit in deutschen unternehmen - ergebnisse einer unternehmensbefragung, in Effizientes Kommunikationsmanagment: Konzepte, Beispiele und Erfahrungen aus der integrierten Unternehmenskommunikation, (eds M. Bruhn and D.H. Dahldoff), Schäffer-Poeschel, Stuttgart.
  • Calder, B.J. and Malthouse, E.C. (2005) Managing media and advertising change with integrated marketing. Journal of Advertising Research, 45 (4), 356361.
  • Carlin, S., Womack, A., Wyckoff, T. et al. (1999) Strategic and Tactical Competitive Intelligence for Sales and Marketing, American Productivity and Quality Center, http://www.apqc.org/portal/apqc/ksn/STCIexsum.pdf?paf_gear_id=contentgearhome&paf_dm=full&pageselect=contentitem&docid=102818 (accessed 1999).
  • Carlson, L., Grove, S.J., and Dorsch, M.J. (2003) Services advertising and integrated marketing communications: an empirical investigation. Journal of Current Issues and Research in Advertising, 25 (2), 6982.
  • Carlson, L., Grove, S.J., Laczniak, R.N., and Kangun, N. (1996) Does Environmental advertising reflect integrated marketing communications?: an empirical investigation. Journal of Business Research, 37 (3), 225232.
  • Carroll, J.M. and Swatman, P.A. (2000) Structured-case: a methodological framework for building theory in information systems research. European Journal of Information Systems, 9 (4), 235242.
  • Caywood, C. and Ewing, R. (1991) Integrated Marketing communications: a new master's degree concept. Public Relations Review, 17 (3), 237244.
  • Caywood, C., Schultz, D.E., and Wang, P. (1991a) Integrated Marketing Communications: A Survey of National Goods Advertisers, unpublished report. Medill School of Journalism, Northwestern University, Bloomington, IN, 1991.
  • Caywood, C., Schultz, D.E., and Wang, P. (1991b) Integrated Marketing Communications, Northwestern University Medill School of Journalism, Evanston, Illinois.
  • de Chernatony, L. (1999) Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management, 15 (1-3), 157179.
  • de Chernatony, L. and Drury, S. (2004) Identifying and sustaining service Brands' values. Journal of Marketing Communications, 10 (2), 7393.
  • Cleland, K. (1995) A lot of talk, little action on IMC. Business Marketing, 80, 130.
  • Collis, J. and Hussey, R. (2003) Business Research – A Practical Guide for Undergraduate and Postgraduate Students, Palgrave Macmillan, Houndmills.
  • Cook, W.A. (2004) Editorial: IMC's fuzzy picture: breakthrough or breakdown? Journal of Advertising Research, 44 (1), 12.
  • Cornelissen, J.P. (2000) Integration in communication management. Journal of Marketing Management, 16 (6), 597606.
  • Cornelissen, J.P. (2001) Integrated marketing communications and the language of marketing development. International Journal of Advertising, 20 (4), 483498.
  • Cornelissen, J.P. (2003) Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice. Journal of Strategic Marketing, 11 (4), 217234.
  • Cornelissen, J.P. and Harris, P. (2004) Interdependencies between marketing and public relations disciplines as correlates of communication organisation. Journal of Marketing Management, 20 (1/2), 237264.
  • Cornelissen, J.P. and Lock, A.R. (2000) Theoretical concept or management fashion? Examining the significance of IMC. Journal of Advertising Research, 40 (5), 715.
  • Cornelissen, J.P., Lock, A.R., and Gardener, H. (2001) The organization of external communication disciplines: an integrative framework of dimensions and determinants. International Journal of Advertising, 20 (1), 6788.
  • Cornelissen, J.P. and Thorpe, R. (2001) The Organisation of external communication disciplines in UK companies: a conceptual and empirical analysis of dimensions and determinants. The Journal of Business Communications, 38 (4), 413438.
  • Davison, A., Bulmer, S., and Eagle, L. (2005) Integrated Marketing Communication Implementation in Small New Zealand Businesses, Massey University Department of Commerce, pp. 119.
  • Dewhirst, T. and Davis, B. (2005) Brand strategy and integrated marketing communication (IMC). Journal of Advertising, 34 (4), 8192.
  • Dolphin, R. (1999) The Fundamentals of Corporate Communication, Butterworth-Heinemann, Oxford.
  • Drobis, D.R. (1997/1998) Integrated marketing communications redefined. Journal of Integrated Communications, 8, 610.
  • Duncan, T. (2005) IMC in industry: more talk than walk. Journal of Advertising, 34 (4), 56.
  • Duncan, T.R. and Everett, S.E. (1993) Client perceptions of integrated marketing communications. Journal of Advertising Research, 32 (3), 3039.
  • Duncan, T.R. and Moriarty, S. (1998) A communication-based marketing model for managing relationships. Journal of Marketing, 62 (2), 113.
  • Duncan, T.R. and Mulhern, F. (2004) IMC A White Paper on the Status, Scope and Future of IMC, Northwestern University and University of Denver.
  • Eagle, L. and Kitchen, P.J. (2000) IMC, brand communications, and corporate cultures client/advertising agency co-ordination and cohesion. European Journal of Marketing, 34 (5/6), 667686.
  • Eagle, L., Kitchen, P.J., and Bulmer, S. (2007) Insights into interpreting integrated marketing communications. European Journal of Marketing, 41 (7-8), 956970.
  • Eagle, L., Kitchen, P.J., Hyde, K. et al. (1999) Perceptions of integrated marketing communications among marketers and ad agency executives in New Zealand. International Journal of Advertising, 18 (1), 89119.
  • Economist (2006a) Forbidden fruit. The Economist, 380 (8488), 66.
  • Economist (2006b) The pepsi challenge. The Economist, 380 (8491), 5556.
  • Economist (2007a) Apple – the third act. The Economist, 383 (8532), 8183.
  • Economist (2007b) Face value – queen of Madison Avenue. The Economist, 382 (8517), 76.
  • Edelman, R. (2004) The relationship imperative. Journal of Integrated Communications, 713. http://www.medill.northwestern.edu/imc/studentwork/pubs/jic/journal/current.htm.
  • Ehling, W., White, J., and Frunig, J.E. (1992) Public Relations and Marketing Practice in Excellence in Public Relations and Communications Management (ed. J. Grunig), Lawrence Earlbaum. J.E, Hillsdale, New Jersey.
  • Evans, J.R. and Berman, B. (1987) Marketing, MacMillan Publishing, New York.
  • Fill, C. (2001) Essentially a matter of consistency: integrated marketing communications. The Marketing Review, 1 (4), 409425.
  • Fill, C. (2002) Marketing Communications - Contexts, Strategies and Applications, Financial Times Prentice Hall, Harlow.
  • Fitzpatrick, K.R. (2005) The legal challenge of integrated marketing communication (IMC). Journal of Advertising, 34 (4), 93102.
  • Forman, J. and Argenti, P.A. (2005) How corporate communication influences strategy implementation, reputation and the corporate brand: an exploratory qualitative study. Corporate Reputation Review, 8 (3), 245264.
  • Garretson, J.A. and Scot, B. (2005) The role of spokescharacters as advertisement and package cues in integrated marketing communications. Journal of Marketing, 69 (4), 118132.
  • Gonring, M.P. (1994) Putting integrated marketing communications to work today. Public Relations Quarterly, 39 (3), 4548.
  • Gould, S.J. (2000) The state of IMC research applications. Journal of Advertising Research, 40 (5), 2223.
  • Gould, S.J., Lerman, D.B., and Grein, A.F. (1999) Agency perceptions and practices on global IMC. Journal of Advertising Research, 39 (1), 720.
  • Gray, E.R. and Balmer, J.M.T. (1998) Managing corporate image and corporate reputation. Long Range Planning, 31 (5), 695702.
  • Gregory, J.R. and McNaughton, L. (2004) Brand logic: a business case for communications. Journal of Advertising Research, 44 (3), 232236.
  • Grein, A.F. and Gould, E.W. (1996) Globally integrated marketing communications. Journal of Marketing Communications, 2 (3), 141158.
  • Griffin, T., McArthur, D., Yamaki, T., and Hidalgo, P. (2000) Marketing communications: examining the work of practitioners. International Journal of Advertising, 18 (1), 7394.
  • Griffin, G.W. and Pasadeos, Y. (1998) The impact of IMC on advertising and public relations education. Journalism and Mass Communication Educator, 53 (2), 418.
  • Gronstedt, A. (1996) How agencies can support integrated communications. Journal of Business Research, 37 (3), 201206.
  • Gronstedt, A. and Thorson, E. (1996) Five approaches to organize an integrated marketing communications agency. Journal of Advertising Research, 36 (2), 4859.
  • Grove, S.J., Carlson, L., and Dorsch, M.J. (2002) Addressing Services' intangibility through integrated marketing communication: an exploratory study. The Journal of Services Marketing, 16 (5), 393411.
  • Grove, S.J., Carlson, L., and Dorsch, M.J. (2007) Comparing the application of integrated marketing communication (IMC) in magazine ads across product type and time. Journal of Advertising, 36 (1), 3754.
  • Grunig, J.E. and Grunig, L.A. (1998) The relationship between public relations and marketing study. Journal of Marketing Communications, 4 (3), 141162.
  • Gylling, C. and Lindberg-Repo, K. (2006) Investigating the Links between a corporate brand and a customer brand. Brand Management, 13 (4/5), 257267.
  • Hack, B., Cates, C.M., Swartsfager, K., Nanda, S. et al. (1999) Brand Building and Communication: Power Strategies for the 21st Century, American Productivity and Quality Services, http://www.apqc.org/portal/apqc/ksn/STCIexsum.pdf?paf_gear_id=contentgearhome&paf_dm=full&pageselect=contentitem&docid=102818 (accessed 05 July 2006).
  • Hartley, B. and Pickton, D. (1999) Integrated marketing communications requires a new way of thinking. Journal of Marketing Communications, 5 (2), 97106.
  • He, H.W. and Balmer, J.M.T. (2006) Alliance brands: building corporate brands through strategic alliances? Brand Management, 13 (4/5), 242256.
  • Herrington, D.J. and Lollar, J.G. (1996) Comparing intensity and effectiveness of marketing communications: services vs. non-services. Journal of Advertising Research, 36 (6), 6172.
  • Holm, O. (2006) Integrated marketing communication: from tactics to strategy. Corporate Communications, 11 (1), 2343.
  • Hulberg, J. (2006) Integrating corporate branding and socilogical paradigms: a literature study. Brand Management, 14 (1/2), 6073.
  • Hutton, J.G. (1996) Integrated marketing communications and the evolution of marketing thought. Journal of Business Research, 37 (3), 155162.
  • Jin, H.S. (2003/2004) Compounding consumer interest. Journal of Advertising, 32 (4), 2941.
  • Johnson, D. and Colin, T. (2003) International Business: Themes and Issues in the Modern Global Economy, Routledge, London.
  • Johnson, C.R. and Schultz, D.E. (2004) A focus on customers. Marketing Management, 13 (5), 2126.
  • Kallmeyer, J. and Abratt, R. (2001) Perceptions of IMC and organisational change among agencies in South Africa. International Journal of Advertising, 20 (3), 361380.
  • Keller, K.L. (2001) Mastering the marketing communications mix: micro and macro perspectives on integrated marketing communications programs. Journal of Marketing Management, 17 (7/8), 819847.
  • Keller, K.L. and Aaker, D.A. (1998) The impact of corporate marketing on a company's brand extensions. Corporate Reputation Review, 1 (4), 356378.
  • Kim, I., Han, D., and Schultz, D.E. (2004) Understanding the diffusion of integrated marketing communications. Journal of Advertising Research, 44 (1), 3145.
  • King, S. (1991) Brand-building in the 1990s. The Journal of Consumer Marketing, 8 (4), 4352.
  • Kitchen, P.J. (1997) Was public relations a prelude to corporate communications? Corporate Communications, 2 (1), 2230.
  • Kitchen, P.J. (1999) Chapter 3 – the evolution of marketing and marketing communications: principles and practice, in Marketing Communications: Principles and Practice (ed. P.J. Kitchen), International Thomson Business Press, London, pp. 1838.
  • Kitchen, P.J. (2005) New paradigm IMC – under fire. Competitiveness Review, 15 (1), 7280.
  • Kitchen, P.J., Brignell, J., Lit, T., and Jones, G.S. (2004a) The emergence of IMC: a theoretical perspective. Journal of Advertising Research, 44 (1), 1930.
  • Kitchen, P.J., Schultz, D.E., Kim, I. et al. (2004b) Will agencies ever ‘Get’ (or understand) IMC? European Journal of Marketing, 38 (11/12), 14171436.
  • Kitchen, P.J. and Eagle, L. (2002) Towards a Globalized communications strategy: perceptions from New Zealand. Marketing Intelligence and Planning, 20 (3), 174184.
  • Kitchen, P.J. and Li, T. (2005) Perceptions of integrated marketing communications: a Chinese ad and PR agency perspective. International Journal of Advertising, 24 (1), 5178.
  • Kitchen, P.J. and de Pelsmacker, P. (2004) Integrated Marketing Communications: A Primer, Routledge, London and New York.
  • Kitchen, P.J. and Proctor, T. (2002) Communication in postmodern integrated marketing. Corporate Communications, 7 (3), 114154.
  • Kitchen, P.J. and Schultz, D.E. (1998) IMC – A UK Ad' agency perspective. Journal of Marketing Management, 14 (4/5), 465485.
  • Kitchen, P.J. and Schultz, D.E. (1999) A multi-country comparison of the drive for IMC. Journal of Advertising Research, 39 (1), 2139.
  • Kitchen, P.J. and Schultz, D.E. (2001) Raising the Corporate Umbrella, Palgrave, Basingstoke.
  • Kitchen, P.J. and Schultz, D.E. (2003) Integrated corporate and product brand communication. Advances in Competitiveness Research, 11 (1), 6686.
  • Kliatchko, J. (2001) Integrated Marketing Communications Theory & Practice: The Case of the Philippines, Departmento de Empresa Informativa y Estructura de la Informacion, University of Navarre, Navarre.
  • Kliatchko, J. (2005) Towards a new definition of integrated marketing communications (IMC). International Journal of Advertising, 24 (1), 733.
  • Knox, S. and Bickerton, D. (2003) The six conventions of corporate brands. European Journal of Marketing, 37 (7/8), 9981016.
  • Kotler, P., Wong, V., Saunders, J., and Armstrong, G. (2005) Principles of Marketing, Harlow Pearson Education Limited.
  • Laforet, S. and Saunders, J. (2005) Managing brand portfolios: how strategies have changed. Journal of Advertising Research, 45 (3), 314327.
  • Laiderman, J. (2005) A structured approach to B2B segmentation. Journal of Database Marketing & Customer Strategy Management, 13 (1), 6475.
  • Lawrence, L., Garber, J.R., and Dotson, M.J. (2002) A method for the selection of appropriate business-to-business integrated marketing communication mixes. Journal of Advertising Communications, 8 (1), 116.
  • Lee, T.J. (2002) Integration, say hello to Integrity. Strategic Communication Management, 6 (5), 11.
  • Levitt, T. (1983) The globalization of markets. Havard Business Review, 61 (3), 92102.
  • Love, M. (2006) Cutting through the clutter at Microsoft. Strategic Communication Management, 10 (6), 1819.
  • Low, G.S. (2000) Correlates of integrated marketing communications. Journal of Advertising Research, 40 (3), 2739.
  • Low, G.S. and Mohr, J.J. (1999) Setting advertising and promotion budgets in multi-brand companies. Journal of Advertising Research, 39 (1), 6778.
  • Madden, K.M. and Perry, C. (2003) How do customers of a financial services institution judge its communications? Journal of Marketing Communications, 9 (2), 113127.
  • Madhavaram, S., Badrinarayana, V., and McDonald, R.E. (2005) Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy. Journal of Advertising, 34 (4), 6980.
  • Markillie, P. (2006) The physical internet. The Economist, 379 (8483), 320.
  • Markwick, N. and Fill, C. (1997) Towards a framework for managing corporate identity. European Journal of Marketing, 31 (5/6), 396409.
  • Martin, G., Beaumont, P., Doig, R., and Pate, J. (2005) Branding: a new performance discourse for HR? European Management Journal, 23 (1), 7688.
  • Massie, L. and Anderson, C.L. (2003) Integrating communications: is the ideal achievable? Corporate Communications, 8 (4), 223228.
  • McArthur, D.N. and Griffin, T. (1997) A marketing management view of integrated marketing communications. Journal of Advertising Research, 37 (5), 1926.
  • McDonald, M.H.B., De Chernatony, L., and Harris, F. (2001) Corporate marketing and service brands – moving beyond the fast-moving consumer goods model. Journal of Marketing, 35 (3/4), 335347.
  • McGoon, C. (1998/1999) Cutting-edge companies use integrated marketing communication. Communication World, 16 (1), 1519.
  • McGrath, J.M. (2005a) IMC at a crossroads: a theoretical review and a conceptual framework for testing. The Marketing Management Journal, 15 (2), 5566.
  • McGrath, J.M. (2005b) A pilot study testing aspects of the integrated marketing communications concept. Journal of Marketing Communications, 11 (3), 120.
  • Melewar, T.C., Karaosmanoglu, E., and Paterson, D. (2005) Corporate identity: concept, components and contribution. Journal of General Management, 31 (1), 5981.
  • Melewar, T.C. and Walker, C. (2003) Global corporate brand building: guidelines and case studies. Brand Management, 11 (2), 157170.
  • Miller, D.A. and Rose, P.B. (1994) Integrated communications: a look at reality instead of theory. Public Relations Quarterly, 39 (1), 1316.
  • Muzellec, L. (2006) What is in a name change? Re-joycing corporate names to create corporate brands. Corporate Reputation Review, 8 (8), 305321.
  • Naik, P.A. and Raman, K. (2003) Understanding the impact of synergy in multimedia communications. Journal of Marketing Research, 40 (4), 375388.
  • Nakra, P. (1991) The changing role of public relations in marketing communications. Public Relations Quarterly, 36 (1), 4245.
  • Niederquell, M.O. (1991) Integrating the strategic benefits of public relations into the marketing mix. Public Relations Quarterly, 36 (1), 2324.
  • Novelli, W.D. (1989/1990) One-stop shopping: some thoughts on integrated marketing communications. Public Relations Quarterly, 34 (4), 79.
  • Nowak, G.J. and Phelps, J. (1994) Conceptualizing the integrated marketing communications' phenomenon: an examination of its impact on advertising practices and its implications for advertising research. Journal of Current Issues and Research in Advertising, 16 (1), 4966.
  • Patti, C. (2005) IMC: a new discipline with an old learning approach. Journal of Advertising, 34 (4), 79.
  • Peltier, J.W., Schibrowsky, J.A., and Schultz, D.E. (2003) Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing. International Journal of Advertising, 22 (1), 93115.
  • Phelps, J.E., Harris, T.E., and Edward, J. (1996) Exploring decision-making approaches and responsibility for developing marketing communications strategy. Journal of Business Research, 37 (3), 217223.
  • Phelps, J.E. and Johnson, E. (1996) Entering the quagmire: examining the ‘meaning’ of integrated marketing communications. Journal of Marketing Communications, 2 (3), 159172.
  • Pickton, D. and Broderick, A. (2005) Integrated Marketing Communications, Prentice Hall, Harlow.
  • Pickton, D. and Hartley, B. (1998) Measuring integration: an assessment of the quality of IMC. International Journal of Advertising, 17 (4), 447465.
  • Pilotta, J.J., Schultz, D.E., Drenik, G., and Rist, P. (2004) Simultaneous media usage: a critical consumer orientation to media planning. Journal of Consumer Behaviour, 3 (3), 285292.
  • Ratnatunga, J. and Ewing, M.T. (2005) The brand capability value of integrated marketing communication (IMC). Journal of Advertising, 34 (4), 2540.
  • Reid, M. (2003) IMC-performance relationship: further insight and evidence from the Australian marketplace. International Journal of Advertising, 22 (2), 227248.
  • Reid, M. (2005) Performance auditing of integrated marketing communication (IMC) actions and outcome. Journal of Advertising, 34 (4), 4154.
  • Reid, M., Johnson, T., Ratcliffe, M. et al. (2001) Integrated marketing communications in the Australian and New Zealand wine industry. International Journal of Advertising, 20 (2), 239262.
  • Reid, M., Luxton, S., and Mavondo, F. (2005) The relationship between integrated marketing communication, market orientation, and brand orientation. Journal of Advertising, 34 (4), 1123.
  • van Riel, C.B.M. (1995) Principles of Corporate Communication, Pearson Education, Harlow.
  • van Riel, C.B.M. (1997) Protecting the corporate brand by orchestrated communication. Journal of Brand Management, 5 (6), 409418.
  • van Riel, C.B.M. and Balmer, J.M.T. (1997) Corporate identity: the concept, its measurement and management. European Journal of Marketing, 31 (5/6), 340355.
  • van Riel, C.B.M. and Berens, G. (2003) Corporate branding: the marketing perspective, in The Future of Marketing (ed. P.J. Kitchen), Palgrave Macmillan, Chippenham.
  • Rogerson, A. (2005) Incorporate publications into your marketing strategy. Consulting to Management, 16 (4), 4044.
  • Rose, P.B. (1996) Practitioner opinions and interests regarding integrated marketing communications in selected Latin American Countries. Journal of Marketing Communications, 2 (3), 125139.
  • Rosenbloom, B. (2004) Marketing Channels: A Management View, Thomson, South Western.
  • Schneider, L. (1998) Agencies show that IMC can be good for bottom line. Marketing News, 32 (10), 11.
  • Schultz, D.E. (1991) Integrated marketing communications. Journal of Promotion Management, 1 (1), 99104.
  • Schultz, D.E. (1993a) The customer and the data base are the integrating forces. Marketing News, 27 (24), 14.
  • Schultz, D.E. (1993b) How to overcome the barriers to integrations. Marketing News, 27 (15), 16.
  • Schultz, D.E. (1993c) Integration helps you plan communication from outside-in. Marketing News, 27 (6), 12.
  • Schultz, D.E. (1993d) Managers still face substantial IMC question. Marketing News, 27 (20), 10.
  • Schultz, D.E. (1993e) Maybe we should start all over with an IMC organization. Marketing News, 27 (22), 8.
  • Schultz, D.E. (1993f) We simply can't afford to go back to mass marketing. Marketing News, 27 (4), 20.
  • Schultz, D.E. (1995a) How to generate an unlimited IMC budget. Marketing News, 29 (12), 7.
  • Schultz, D.E. (1995b) Traditional advertising has role to play in IMC. Marketing News, 29 (18), 1819.
  • Schultz, D.E. (1996a) At least in Melbourne they understand IMC. Marketing News, 30 (10), 8.
  • Schultz, D.E. (1996b) The inevitability of integrated communications. Journal of Business Research, 37 (3), 139146.
  • Schultz, D.E. (1997a) Check out your level of integration. Marketing News, 31 (17), 1012.
  • Schultz, D.E. (1997b) IMC in the hyper-competitive marketplace. Marketing News, 31 (15), 37.
  • Schultz, D.E. (1997c) Organize IMC programs from the outside-in. Marketing News, 31 (22), 6.
  • Schultz, D.E. (1997d) Some agencies find dip in IMC pool too cold. Marketing News, 31 (9), 9.
  • Schultz, D.E. (1998) Expanding Knowledge Management Externally: Putting Your Knowledge to Work for Customers, APQC, http://www.apqc.org/portal/apqc/ksn?paf_gear_id=contentgearhome&paf_dm=full&pageselect=detail\&docid=100727 (accessed 10 May 2006).
  • Schultz, D.E. (2003) Determine outcomes first to measure efforts. Marketing News, 37 (18), 7.
  • Schultz, D.E. (2004a) A clean brand slate. Marketing Management, 13 (5), 1011.
  • Schultz, D.E. (2004b) IMC receives more appropriate definition. Marketing News, 38 (15), 89.
  • Schultz, D.E. (2004c) The marginalized brand. Marketing Management, 13 (6), 1213.
  • Schultz, D.E. (2004d) More questions than answers. Marketing Management, 13 (1), 1011.
  • Schultz, D.E. (2004e) Understanding total brand value. Marketing Management, 13 (2), 1011.
  • Schultz, D.E. (2006a) Consumer control integration, not marketers. Marketing News, 40 (5), 7.
  • Schultz, D.E. (2006b) Integration's new role focuses on customers. Marketing News, 40 (15), 8.
  • Schultz, D.E. (2006c) Learning by doing. Marketing Management, 15 (6), 1213.
  • Schultz, D.E. (2007) Focus on improving six areas on to-do list. Marketing News, 41 (1), 723.
  • Schultz, D.E., Carlin, S., Womack, A., Wyckoff, T. et al. (1999) Strategic and Tactical Competitive Intelligence for Sales and Marketing, American Productivity and Quality Center, http://www.apqc.org/portal/apqc/ksn/STCIexsum.pdf?paf_gear_id=contentgearhome&paf_dm=full&pageselect=contentitem&docid=102818 (accessed on 03 Aug. 2007).
  • Schultz, D.E. and Kitchen, P.J. (1997) Integrated marketing communications in US advertising agencies. Journal of Advertising Research, 37 (5), 718.
  • Schultz, D.E. and Kitchen, P.J. (2000a) Communicating globally, New York and Hampshire, Hampshire.
  • Schultz, D.E. and Kitchen, P.J. (2000b) A response to ‘Theoretical Concept or Management Fashion?’ Journal of Advertising Research, 40 (5), 1722.
  • Schultz, D.E. and Kitchen, P.J. (2004) Managing the changes in corporate branding and communication: closing and re-opening the corporate umbrella. Corporate Reputation Review, 8 (4), 347366.
  • Schultz, D.E. and Schultz, H.F. (1998) Transitioning marketing communication into the twenty-first century. Journal of Marketing Communications, 4 (1), 926.
  • Schultz, D.E. and Schultz, H.F. (2003) IMC-The Next Generation, McGraw-Hill, USA.
  • Schultz, D.E., Tannenbaum, S.I., and Lauterborn, R.F. (1993) Integrated Marketing Communications, NTC Publishing Group, Lincolnwood (Chicago).
  • Silverman, D. (2000) Doing Qualitative Research - A Practical Handbook, Sage Publications, London.
  • Smith, T.M., Gopalakrishna, S., and Chatterjee, R. (2006) A three-stage model of integrated marketing communications at the marketing-sales interface. Journal of Marketing Research, 43 (3), 564579.
  • Sriram, V. and Gopalakrishna, P. (1991) Can advertising be standardized among similar countries? A cluster-based analysis. International Journal of Advertising, 10 (2), 137149.
  • Stammerjohan, C., Wood, C.M., Chang, Y., and Thorson, E. (2005) An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge. Journal of Advertising, 34 (4), 5567.
  • Stewart, D.W. (1996) Market-back approach to the design of integrated communications programs: a change in paradigm and a focus on determinants of success. Journal of Business Research, 37 (3), 147153.
  • Stuart, H. and Kerr, G. (1999) Marketing communication and corporate identity: are the integrated? Journal of Marketing Communications, 5 (4), 169179.
  • Swain, W.N. (2004) Perceptions of IMC after a decade of development: who's at the wheel, and how can we measure success? Journal of Advertising Research, 44 (1), 4665.
  • Thomas, M. (2007) Dispatches – Coca Cola, Channel 4, http://www.channel4.com/news/articles/dispatches/mark+thomas+on+cocacola/1068847 (accessed 29 Nov. 2007).
  • Varey, R.J. (1998) Locating marketing within the corporate communication managing system. Journal of Marketing Communications, 4 (3), 177190.
  • Walsham, G. (1995) Interpretive case studies in IS research: nature and method. European Journal of Information Systems, 1995 (2), 7481.
  • Webb, R., Hasanali, F., Lemons, D. et al. (2000) Best Practice Reports, APQC, http://www.apqc.org/portal/apqc/ksn?paf. (accessed 03 Nov. 2004).
  • Webster, F.E., Malter, A.J., and Ganesan, S. (2005) The decline and dispersion of marketing competence. MIT Sloan Management Review, 46 (4), 3543.
  • Wells, W., Burnett, J., and Moriarty, S. (2003) Advertising Principles and Practice, Financial Times Prentice Hall, New Jersey.
  • Wightman, B. (1999) Integrated communications: organization and education. Public Relations Quarterly, 44 (2), 1822.
  • Wilson, D.R. (2006) Developing new business strategies in B2B markets by combining CRM concepts and online databases. Competitiveness Review, 16 (1), 3843.
  • Wolter, L. (1993) Superficiality, ambiguity threaten IMC's implementation and future. Marketing News, 27 (19), 1221.
  • Yarbrough, J.F. (1996) Putting the pieces together. Sales and Marketing Management, 148 (9), 6874.