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Subliminal Advertising

Part 4. Advertising and Integrated Communication

  1. Anthony Grimes

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem04003

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Grimes, A. 2010. Subliminal Advertising. Wiley International Encyclopedia of Marketing.

Author Information

  1. University of Manchester, Manchester, UK

Publication History

  1. Published Online: 15 DEC 2010

Abstract

This article provides a brief definition, explanation and historical review of the concept of subliminal advertising.

Keywords:

  • Subliminal;
  • non-conscious;
  • advertising;
  • marketing;
  • consumer