Copy Test Methods to Pretest Advertisements
Part 4. Advertising and Integrated Communication
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Pechmann, C. and Andrews, C. 2010. Copy Test Methods to Pretest Advertisements. Wiley International Encyclopedia of Marketing. 4.
- Published Online: 15 DEC 2010
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