Customer Relationship Management and Integrated Marketing
Part 4. Advertising and Integrated Communication
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Malthouse, E. C. and Calder, B. J. 2010. Customer Relationship Management and Integrated Marketing. Wiley International Encyclopedia of Marketing. 4.
- Published Online: 15 DEC 2010
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