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A Review of Ethnic Identity in Advertising

Part 4. Advertising and Integrated Communication

  1. Jeremy J. Sierra1,
  2. Michael R. Hyman2,
  3. Robert S. Heiser3

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem04032

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Sierra, J. J., Hyman, M. R. and Heiser, R. S. 2010. A Review of Ethnic Identity in Advertising. Wiley International Encyclopedia of Marketing. 4.

Author Information

  1. 1

    Texas State University – San Marcos, San Marcos, TX, USA

  2. 2

    New Mexico State University, Las Cruces, NM, USA

  3. 3

    University of Southern Maine, Portland, ME, USA

Publication History

  1. Published Online: 15 DEC 2010

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