Regulating Advertising in the United States
Part 4. Advertising and Integrated Communication
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Richards, J. I. 2010. Regulating Advertising in the United States. Wiley International Encyclopedia of Marketing. 4.
- Published Online: 15 DEC 2010
Advertising regulation around the world consists of a patchwork of laws, regulations, and policies. In the United States alone it consists of hundreds, or even thousands, of legal restrictions. There are dozens of laws at the federal level, and more in each state. And not every prospective transgression in advertising can be regulated because of boundaries established by the U.S. Constitution. This article explains those boundaries, and then provides an explanation of the most significant legal restrictions that exist in the United States.