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Regulating Advertising in the United States

Part 4. Advertising and Integrated Communication

  1. Jef I. Richards

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem04058

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Richards, J. I. 2010. Regulating Advertising in the United States. Wiley International Encyclopedia of Marketing. 4.

Author Information

  1. University of Texas at Austin, Austin, TX, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

Advertising regulation around the world consists of a patchwork of laws, regulations, and policies. In the United States alone it consists of hundreds, or even thousands, of legal restrictions. There are dozens of laws at the federal level, and more in each state. And not every prospective transgression in advertising can be regulated because of boundaries established by the U.S. Constitution. This article explains those boundaries, and then provides an explanation of the most significant legal restrictions that exist in the United States.

Keywords:

  • law;
  • regulation;
  • advertising;
  • communication;
  • deception