Standard Article

Portfolio Management

Part 5. Product Innovation and Management

  1. Scott J. Edgett

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05006

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Edgett, S. J. 2010. Portfolio Management. Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. Product Development Institute, Ancaster, Ontario, Canada

Publication History

  1. Published Online: 15 DEC 2010

Abstract

Portfolio management is critical to the way executives implement product innovation strategy. It ensures that strategic objectives are met and that resources are deployed for the best results. Portfolio management is both strategic and tactical. Strategic portfolio management links spending to projects that match the company's overarching strategy, while tactical portfolio management guides project selection and implementation.

Keywords:

  • portfolio management process;
  • product innovation;
  • new-product development;
  • project prioritization;
  • product road maps