Intellectual Property Rights
Part 5. Product Innovation and Management
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Striukova, L. 2010. Intellectual Property Rights. Wiley International Encyclopedia of Marketing. 5.
- Published Online: 15 DEC 2010
Covering the main areas of intellectual property, patents, design rights, trademarks, copyright, and trade secrets, this article places the topic of intellectual property rights in its wider economic and social context. In particular, this article covers companies efforts to protect copyrighted data (with DRM) and strategies that companies use to create value from patents.
- patent pool;
- trade secret;
- design rights;
- digital rights management;
- intellectual property rights;