Standard Article

Intellectual Property Rights

Part 5. Product Innovation and Management

  1. Ludmila Striukova

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05019

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Striukova, L. 2010. Intellectual Property Rights. Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. University College London, London, UK

Publication History

  1. Published Online: 15 DEC 2010


Covering the main areas of intellectual property, patents, design rights, trademarks, copyright, and trade secrets, this article places the topic of intellectual property rights in its wider economic and social context. In particular, this article covers companies efforts to protect copyrighted data (with DRM) and strategies that companies use to create value from patents.


  • patent;
  • licensing;
  • patent pool;
  • copyright;
  • trademark;
  • trade secret;
  • design rights;
  • digital rights management;
  • DRM;
  • intellectual property rights;
  • IPR