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Quality Function Deployment (QFD)

Part 5. Product Innovation and Management

  1. John R. Hauser1,
  2. Abbie Griffin2,
  3. Robert L. Klein3,
  4. Gerald M. Katz3,
  5. Steven P. Gaskin3

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05023

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Hauser, J. R., Griffin, A., Klein, R. L., Katz, G. M. and Gaskin, S. P. 2010. Quality Function Deployment (QFD). Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. 1

    Massachusetts Institute of Technology, Cambridge, MA, USA

  2. 2

    University of Utah, Salt Lake City, UT, USA

  3. 3

    Applied Marketing Science, Inc., Waltham, MA, USA

Publication History

  1. Published Online: 15 DEC 2010

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