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Creativity

Part 5. Product Innovation and Management

  1. Jacob Goldenberg1,2,
  2. David Mazursky1,3

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05024

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Goldenberg, J. and Mazursky, D. 2010. Creativity. Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. 1

    The Hebrew University of Jerusalem, Jerusalem, Israel

  2. 2

    Columbia University, New York, NY, USA

  3. 3

    Bocconi University, Milan, Italy

Publication History

  1. Published Online: 15 DEC 2010

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