Part 5. Product Innovation and Management
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Meyer, M. H., de Weck, O. and Marion, T. 2010. Product Platforms. Wiley International Encyclopedia of Marketing. 5.
- Published Online: 15 DEC 2010
This article presents definitions for market segments and market applications, product portfolios, and product and process platforms. It also provides methods for planning product architecture and product platforms within that architecture.
- product portfolio;
- product platforms;
- process platforms;
- business case;
- product-line architecture