Global Product Development
Part 5. Product Innovation and Management
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Sivakumar, K. 2010. Global Product Development. Wiley International Encyclopedia of Marketing. 5.
- Published Online: 15 DEC 2010
As companies and markets become global, global product development is becoming the norm for an increasing number of corporations. The article begins by defining key terms, and then briefly outlines factors that drive the trend of global product development. Key themes in global product development are then identified. The article concludes with a discussion of the potential issues related to global product development in the future.
- product development;
- new products