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Product Testing

Part 5. Product Innovation and Management

  1. C. Anthony Di Benedetto

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05033

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Di Benedetto, C. A. 2010. Product Testing. Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. Temple University, Philadelphia, PA, USA

Publication History

  1. Published Online: 15 DEC 2010

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