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Locale of Innovation

Part 5. Product Innovation and Management

  1. K. Sivakumar

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05036

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Sivakumar, K. 2010. Locale of Innovation. Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. Lehigh University, Bethlehem, PA, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

In this article, the focus is on local and transnational innovations. With the increasing globalization of firms, markets, and the factors influencing development and consumption of goods and services, the words “local” and “transnational” can be considered to be ideas on a continuum rather than as discrete categories. Therefore, discussion of one cannot be exclusive of the other. As a result, local and transnational innovation are discussed in tandem.

Keywords:

  • location;
  • innovation;
  • local;
  • transnational;
  • globalization