Standard Article

Integrated Product Development

Part 5. Product Innovation and Management

  1. Fred Langerak

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05038

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Langerak, F. 2010. Integrated Product Development. Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. Eindhoven University of Technology, Eindhoven, The Netherlands

Publication History

  1. Published Online: 15 DEC 2010

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