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Cross-Functional Team

Part 5. Product Innovation and Management

  1. C. Anthony Di Benedetto

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05041

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Di Benedetto, C. A. 2010. Cross-Functional Team. Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. Temple University, Philadelphia, PA, USA

Publication History

  1. Published Online: 15 DEC 2010

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