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Virtual Teams

Part 5. Product Innovation and Management

  1. Richard Blackburn

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05042

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Blackburn, R. 2010. Virtual Teams. Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. University of North Carolina at Chapel Hill, Chapel Hill, NC, USA

Publication History

  1. Published Online: 15 DEC 2010


Virtual teams bring together valued talent within and across organizational boundaries utilizing information and communication technologies as opposed to face-to-face communication. Virtual teams enable organizations to meld talent from within and without the organization in a flexible and cost-effective manner. Developing successful virtual teams requires that attention be paid not only to the many factors that make for successful collocated teams but also to some factors that are unique to the virtual environment.


  • virtual teams;
  • dispersed teams;
  • team development process;
  • team norms;
  • team cohesiveness