Part 5. Product Innovation and Management
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Blackburn, R. 2010. Virtual Teams. Wiley International Encyclopedia of Marketing. 5.
- Published Online: 15 DEC 2010
Virtual teams bring together valued talent within and across organizational boundaries utilizing information and communication technologies as opposed to face-to-face communication. Virtual teams enable organizations to meld talent from within and without the organization in a flexible and cost-effective manner. Developing successful virtual teams requires that attention be paid not only to the many factors that make for successful collocated teams but also to some factors that are unique to the virtual environment.
- virtual teams;
- dispersed teams;
- team development process;
- team norms;
- team cohesiveness