Standard Article

Open Source

Part 5. Product Innovation and Management

  1. Nikolaus Franke

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05045

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Franke, N. 2010. Open Source. Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. WU Vienna (Vienna University of Economics and Business), Vienna, Austria

Publication History

  1. Published Online: 15 DEC 2010


“Open-source” software means that the source code can be accessed by any user and is distributed under a specific copyright license that ensures that anyone who wishes can use, modify, and improve the product, and redistribute it in modified or unmodified versions to others. In many cases, open-source software is very innovative and successful, and its importance is still growing. Its economic and organizational principles may therefore be especially important to managers, as those principles can be adapted for the benefit of private companies for software and other products as well.


  • open innovation;
  • user innovation;
  • software development;
  • free software;
  • user communities