Standard Article

Kano Model of Customer Satisfaction

Part 5. Product Innovation and Management

  1. Barry L. Bayus

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05054

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Bayus, B. L. 2010. Kano Model of Customer Satisfaction. Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. University of North Carolina at Chapel Hill, Chapel Hill, NC, USA

Publication History

  1. Published Online: 15 DEC 2010

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