Research & Development
Part 5. Product Innovation and Management
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Prabhu, J. C. and Chandy, R. K. 2010. Research & Development. Wiley International Encyclopedia of Marketing.
- Published Online: 15 DEC 2010
This article discusses the following questions concerning Research & Development (R&D): (i) What is R&D? (ii) Who does R&D (governments versus firms)? and (iii) Where is R&D done (the developed West and Japan vs. emerging markets)? This article ends with a discussion on R&D in relation to innovation more broadly as well as on its importance to firms, governments, and policy makers worldwide.
- product development;
- basic research;
- applied research