Research & Development
Part 5. Product Innovation and Management
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Prabhu, J. C. and Chandy, R. K. 2010. Research & Development. Wiley International Encyclopedia of Marketing. 5.
- Published Online: 15 DEC 2010
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