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Research & Development

Part 5. Product Innovation and Management

  1. Jaideep C. Prabhu1,
  2. Rajesh K. Chandy2

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem05056

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Prabhu, J. C. and Chandy, R. K. 2010. Research & Development. Wiley International Encyclopedia of Marketing. 5.

Author Information

  1. 1

    University of Cambridge, Cambridge, UK

  2. 2

    London Business School, London, UK

Publication History

  1. Published Online: 15 DEC 2010

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