Concept Selection Matrix
Part 5. Product Innovation and Management
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Schmidt, J. B. 2010. Concept Selection Matrix. Wiley International Encyclopedia of Marketing. 5.
- Published Online: 15 DEC 2010
The concept selection matrix (also known as the Pugh concept selection matrix) is a variation of the performance measures to features solutions (or the second) matrix of quality function deployment. Product concepts (design solutions) are evaluated against some benchmark, industry standard, or product. The goal is to arrive at a better, or even ideal, product concept/design solution. The process of concept screening is depicted. Finally, the concept scoring process, which is more involved than concept screening, is discussed.
- concept screening;
- concept scoring;
- quality function deployment;
- Pugh concept selection matrix;
- Voice of the Customer;
- design solutions