Global Consumerism and Consumption
Part 6. International Marketing
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Belk, R. 2010. Global Consumerism and Consumption. Wiley International Encyclopedia of Marketing. 6.
- Published Online: 15 DEC 2010
It is a commonplace observation that contemporary consumption has globalized on an unprecedented scale, and, along with it, the rampant desire to participate in the global indulgence labeled consumerism or consumer culture. Theories about the global spread of consumerism have gone through a number of phases and have included concepts like cultural imperialism, globalization, nationalism, and hybridity. This short article attempts to sort out these debates as well as consider the consequences of such global consumption, especially for rapidly expanding consumer cultures like China.
- consumer culture;