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Strategic Export Marketing – Achieving Success in a Harsh Environment

Part 6. International Marketing

  1. Constantine S. Katsikeas1,
  2. Leonidas C. Leonidou2

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06003

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Katsikeas, C. S. and Leonidou, L. C. 2010. Strategic Export Marketing – Achieving Success in a Harsh Environment. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. 1

    Leeds University Business School, Leeds, United Kingdom

  2. 2

    University of Cyprus, Nicosia, Cyprus

Publication History

  1. Published Online: 15 DEC 2010

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