Standard Article

International Retailing

Part 6. International Marketing

  1. Brenda Sternquist

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06007

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Sternquist, B. 2010. International Retailing. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. Michigan State University, East Lansing, MI, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

Retailer's internationalization is unique because their movement into another country requires that they establish a physical presence. Most research in international retailing has lumped all retailers together. In this article four types of retailers are discussed along with different expectations about when, where, and how they will internationalize.

Keywords:

  • global;
  • multinational;
  • retail;
  • international;
  • franchisor;
  • eclectic theory;
  • institutional theory