Standard Article

Designing a Global Supply Chain: Opportunities and Challenges

Part 6. International Marketing

  1. David J. Closs

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06008

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Closs, D. J. 2010. Designing a Global Supply Chain: Opportunities and Challenges. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. Michigan State University, East Lansing, MI, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

To remain competitive, most firms must develop global supply chains for sourcing, marketing, or both. This article discusses the rationale for developing global supply chains. Following the review, the article describes the challenges in global supply chain development and the stages that firms evolve through. The final section of the article describes the major differences between domestic and global supply chains and the management changes that need to be made.

Keywords:

  • global logistics;
  • global trade;
  • international logistics;
  • global supply chain