Standard Article

International Advertising – is there Still a Standardization Versus Local Adaptation Debate?

Part 6. International Marketing

  1. Charles R. Taylor

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06009

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Taylor, C. R. 2010. International Advertising – is there Still a Standardization Versus Local Adaptation Debate?. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. Villanova University, Villanova, PA, USA

Publication History

  1. Published Online: 15 DEC 2010

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