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Global Marketing Strategy: Perspectives and Approaches

Part 6. International Marketing

  1. Susan P. Douglas,
  2. C. Samuel Craig

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06013

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Douglas, S. P. and Craig, C. S. 2010. Global Marketing Strategy: Perspectives and Approaches. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. New York University, New York, NY, USA

Publication History

  1. Published Online: 15 DEC 2010

Bibliography

  1. Bibliography
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