Standard Article

Base of the Pyramid Markets: Culture Insights and Marketing Implications

Part 6. International Marketing

  1. Cheryl Nakata

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06021

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Nakata, C. 2010. Base of the Pyramid Markets: Culture Insights and Marketing Implications. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. University of Illinois, Chicago, IL, USA

Publication History

  1. Published Online: 15 DEC 2010

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