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Global Account Management: The Rationale and Motivation

Part 6. International Marketing

  1. Michael Harvey1,2,
  2. Miriam Moeller1,2

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06022

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Harvey, M. and Moeller, M. 2010. Global Account Management: The Rationale and Motivation. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. 1

    University of Mississippi, Oxford, MS, USA

  2. 2

    Bond University, Robina, Queensland, Australia

Publication History

  1. Published Online: 15 DEC 2010

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