Part 6. International Marketing
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Lages, L. F. and Sousa, C. M. P. 2010. Export Performance. Wiley International Encyclopedia of Marketing. 6.
- Published Online: 15 DEC 2010
The increasing number of studies on the subject of export performance bears testimony to the importance of this topic in the international marketing literature over the past decades. However, despite considerable research in this area, there is very little consensus on the key antecedents and outcomes of export performance as well as on how to conceptualize and operationalize export performance. Regarding the mode of assessment, it is acknowledged that export performance is a multifaceted concept and that the use of multiple indicators is necessary for a reliable assessment of the construct. The implementation of longitudinal research allows for dynamic model building and would contribute to theory development in the area. Moreover, short- and long-term assessment should be considered when measuring the export performance of a firm. Future studies are also encouraged to include control and moderating variables in their models to rule out alternative explanations. The present study indicates that while the discussion about the unit of analysis is far from over, researchers should be aware when mixing variables measured at different levels of analysis in their studies. Finally, it is critical that the future development of comprehensive and psychometrically sound measures of export performance is aligned with the managerial world.
- export performance;
- objective and subjective measures;
- unit of analysis;
- short-term assessment;
- long-term assessment;
- static approach;
- dynamic approach