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Forces Affecting Global Integration and Global Marketing

Part 6. International Marketing

  1. Kate Gillespie

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06031

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Gillespie, K. 2010. Forces Affecting Global Integration and Global Marketing. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. The University of Texas at Austin, Austin, TX, USA

Publication History

  1. Published Online: 15 DEC 2010

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