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Stages of Market Development

Part 6. International Marketing

  1. Peter Magnusson1,
  2. Stanford A. Westjohn2

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06032

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Magnusson, P. and Westjohn, S. A. 2010. Stages of Market Development. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. 1

    Northern Illinois University, DeKalb, IL, USA

  2. 2

    University of Toledo, Toledo, OH, USA

Publication History

  1. Published Online: 15 DEC 2010

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