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Pricing and Currency Fluctuations in International Marketing

Part 6. International Marketing

  1. Terry Clark1,
  2. Daniel Rajaratnam2,
  3. David Campbell1

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06035

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Clark, T., Rajaratnam, D. and Campbell, D. 2010. Pricing and Currency Fluctuations in International Marketing. Wiley International Encyclopedia of Marketing.

Author Information

  1. 1

    Southern Illinois University, Carbondale, IL, USA

  2. 2

    Baylor University, Waco, TX, USA

Publication History

  1. Published Online: 15 DEC 2010

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