Standard Article

Marketing Aspects of Psychic Distance

Part 6. International Marketing

  1. Jody Evans

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06043

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Evans, J. 2010. Marketing Aspects of Psychic Distance. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. The University of Melbourne, Carlton, Victoria, Australia

Publication History

  1. Published Online: 15 DEC 2010

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