Part 6. International Marketing
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Douglas, S. P. and Nijssen, E. J. 2010. Consumer World-Mindedness. Wiley International Encyclopedia of Marketing. 6.
- Published Online: 15 DEC 2010
As geographic distances shrink with advances in communications technology, the Internet, the spread of global media, and increased international travel, consumers become aware of and exposed to products, customs, and life-styles in other cultures and countries. They may also develop international social networks communicating with other people across the world. As a result, rather than having ethnocentric attitudes, more consumers are becoming open to and interested in consumer products, services, and ideas from other cultures and parts of the world. This has tended to result in greater availability of and preference for foreign products and brands in retail stores, including grocery stores and supermarkets.
- consumer world-mindedness;
- international consumer behavior;
- cultural adaptability