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Consumer World-Mindedness

Part 6. International Marketing

  1. Susan P. Douglas1,
  2. Edwin J. Nijssen2

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06048

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Douglas, S. P. and Nijssen, E. J. 2010. Consumer World-Mindedness. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. 1

    New York University, New York, NY, USA

  2. 2

    Eindhoven University of Technology, Eindhoven, Netherlands

Publication History

  1. Published Online: 15 DEC 2010

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