Part 6. International Marketing
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Knight, G. 2010. Born Global. Wiley International Encyclopedia of Marketing. 6.
- Published Online: 15 DEC 2010
Born globals are companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, born globals achieve substantial international sales from an early stage in their development, and are emerging in substantial numbers worldwide. The period from the firm's founding in its home country to initial foreign market entry is often three or fewer years. Until recently, international business was mainly the domain of large, well-resourced multinational enterprises (MNEs). The appearance of large numbers of born globals is revolutionizing the traditional character of international business. Given their youth, they tend to be relatively small firms and, thus, usually have far fewer financial, human, and tangible resources than large MNEs. Also known as international new ventures, born globals have been observed in virtually all major trading countries, across various sectors, and in both high- and low-tech industries. Events in recent decades – primarily globalization and the emergence of key technologies – have facilitated the rise of born globals. These firms are associated with the emergence of a new scholarly field – international entrepreneurship.
- born global;
- born global firms;
- early internationalization;
- international entrepreneurship;
- international business;
- international marketing