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International Entrepreneurship

Part 6. International Marketing

  1. Nicole Coviello

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06055

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Coviello, N. 2010. International Entrepreneurship. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. Wilfred Laurier University, Waterloo, Ontario, Canada

Publication History

  1. Published Online: 15 DEC 2010


International entrepreneurship (IE) is generally understood to involve the discovery, enactment, and exploitation of opportunities for new goods and services across national borders. The domain of IE includes the decisions/actions of both new ventures and those enacted by larger, more established firms. It also includes comparisons of entrepreneurial behavior in multiple countries and cultures. Of particular interest is the international new venture, one form of which is the Born Global. Recent theoretical developments reflect the richness of IE as a research area and its position at the interface of many disciplines.


  • international entrepreneurship;
  • international new venture;
  • born global;
  • internationalization;
  • entrepreneurial internationalization behavior