Standard Article

Understanding Comparative Marketing Systems Through Channel Mapping

Part 6. International Marketing

  1. Matthew B. Myers,
  2. Joachim (Joe) Grass

Published Online: 15 DEC 2010

DOI: 10.1002/9781444316568.wiem06058

Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

How to Cite

Myers, M. B. and Grass, J. 2010. Understanding Comparative Marketing Systems Through Channel Mapping. Wiley International Encyclopedia of Marketing. 6.

Author Information

  1. The University of Tennessee, Knoxville, TN, USA

Publication History

  1. Published Online: 15 DEC 2010

Abstract

International marketing and distribution remain important topics, especially in transitional and developing economies. In this article, the importance of efficient distribution of resources and products is discussed, and channel mapping is presented as a method to address both the analysis and design of physical goods distribution in transitional and developing economies.

Keywords:

  • comparative marketing systems;
  • channel mapping;
  • distribution systems;
  • infrastructure