Understanding Comparative Marketing Systems Through Channel Mapping
Part 6. International Marketing
Published Online: 15 DEC 2010
Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved.
Wiley International Encyclopedia of Marketing
How to Cite
Myers, M. B. and Grass, J. 2010. Understanding Comparative Marketing Systems Through Channel Mapping. Wiley International Encyclopedia of Marketing. 6.
- Published Online: 15 DEC 2010
International marketing and distribution remain important topics, especially in transitional and developing economies. In this article, the importance of efficient distribution of resources and products is discussed, and channel mapping is presented as a method to address both the analysis and design of physical goods distribution in transitional and developing economies.
- comparative marketing systems;
- channel mapping;
- distribution systems;