Chapter 7. Surveys and Questionnaire Design

  1. Peter G. Miller2,
  2. John Strang3,4 and
  3. Peter M. Miller5
  1. Lorraine T. Midanik and
  2. Krista Drescher-burke

Published Online: 16 FEB 2010

DOI: 10.1002/9781444318852.ch7

Addiction Research Methods

Addiction Research Methods

How to Cite

Midanik, L. T. and Drescher-burke, K. (2010) Surveys and Questionnaire Design, in Addiction Research Methods (eds P. G. Miller, J. Strang and P. M. Miller), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444318852.ch7

Editor Information

  1. 2

    School of Psychology, Deakin University, Victoria, Australia

  2. 3

    National Addiction Centre Institute of Psychiatry, Kings College London, UK

  3. 4

    South London and Maudsley NHS Foundation Trust, London, UK

  4. 5

    Center for Drug and Alcohol Programs, Medical University & South Carolina, Charleston, SC, USA

Author Information

  1. School of Social Welfare, University of California, Berkeley, CA, USA

Publication History

  1. Published Online: 16 FEB 2010
  2. Published Print: 2 APR 2010

ISBN Information

Print ISBN: 9781405176637

Online ISBN: 9781444318852



  • basic toolbox - surveys and questionnaire design;
  • survey research, data collected from representative samples;
  • history of survey research, American - roots in Census Bureau, commercial polling firms and universities;
  • survey research designs;
  • collection at one point in time - cross-sectional designs;
  • advantages in sample survey designs;
  • collecting data for surveys - face-to-face and telephone surveys;
  • questionnaire design - question development and things to avoid;
  • pilot testing, in identifying potential problems with questionnaire;
  • measurement of substance use – challenging whether the goal is in diagnosing dependence or abuse


This chapter contains sections titled:

  • Introduction

  • Brief history

  • Survey research designs

  • Advantages and limitations of survey research designs

  • Modes of data collection

  • Questionnaire design

  • Piloting the questionnaire

  • Technological assistance

  • Common challenges

  • References

  • Recommended readings

  • Recommended websites