Chapter 1. A Practitioner's Guide to Research, or What You Should Know

  1. Howard R. Moskowitz Ph.D. President Founder1,
  2. Michele Reisner Vice President of Research1,
  3. John Ben Lawlor Ph.D.2,
  4. Rosires Deliza Ph.D. Senior Research Scientist3

Published Online: 28 SEP 2009

DOI: 10.1002/9781444319330.ch1

Book Title

Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development

Additional Information

How to Cite

Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) A Practitioner's Guide to Research, or What You Should Know, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch1

Author Information

  1. 1

    Moskowitz Jacobs Inc., 1025 Westchester Avenue, 4th Floor, White Plains, New York 10604 USA

  2. 2

    GlaxoSmithKline, Nutritional Healthcare, Coleford, GL16 8JB, UK

  3. 3

    Embrapa Food Technology, Av. Das Americas, 29.501-Guardaratiba, 23022-470 Rio de Janeiro, RJ-Brazil

Publication History

  1. Published Online: 28 SEP 2009
  2. Published Print: 7 SEP 2009

ISBN Information

Print ISBN: 9780813812229

Online ISBN: 9781444319330

SEARCH

CHAPTER TOOLS

Get PDF (553K)

Keywords:

  • packaging research in food product design and development;
  • methods, materials, and mind-sets;
  • psychophysics;
  • just-right experiment and so-called “experimentum crucis”;
  • testing isn't just science;
  • empirical science - collection of data or observations that are categorized;
  • finding and recognizing - first-order problem;
  • design and packaging and first-order problems;
  • consumer response to package design;
  • the art of analysis

Summary

This chapter contains sections titled:

  • Introduction

  • Time Travel—Let's See Where Some of This Thinking Started

  • What's Important? Answering the “Major” (First-Order) Questions

  • What a Scientist Looks For

  • The Role of a Worldview

  • Testing Isn't Science

  • On Thinking about Problems, or “What Should I Investigate?”

  • Design and Packaging Are Filled with First - Order Problems

  • Addressing Practical Questions

  • What Scales Should People Use? The Researcher's Favorite?

  • Who Should Participate? Does It Really Make a Difference to the Data?

  • Making Sense of It All—The Art of Analysis

  • Summing Up

  • References

  • Further Reading

Get PDF (553K)