Chapter 12. “Closing in on the Container”
Published Online: 28 SEP 2009
DOI: 10.1002/9781444319330.ch12
Copyright © 2009 Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza
Book Title
Packaging Research in Food Product Design and Development
Additional Information
How to Cite
Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) “Closing in on the Container”, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch12
Publication History
- Published Online: 28 SEP 2009
- Published Print: 7 SEP 2009
ISBN Information
Print ISBN: 9780813812229
Online ISBN: 9781444319330
- Summary
- Chapter
Keywords:
- methods of systematics and understanding what features people want;
- computer technology allowing designers to present package features;
- “Next Generation” clear plastic containers for food;
- test stimuli;
- design research - silos absent from a concept without much damage;
- silo in a stimulus;
- container project - rich source of information for package engineer;
- Silo E: visual refrigerator/freezer/microwave;
- creating optimal container;
- demonstrating statistical validity of model
Summary
This chapter contains sections titled:
Introduction
A Case History—“Next Generation” Clear Plastic Containers for Food
Setting Up the Stimuli
Doing the Study
Creating the Model—Revisiting What to Do When the Product Must have a Specific Feature, or the Silo Must Appear
What Do the Data Look Like for the Modeling and How Are They Used?
What Works in the Container … and Where?
Creating an Optimal Container
Can You Believe the Results? How to Demonstrate Statistical Validity of the Model
Summing Up
References