Chapter 15. Understanding Nutritional Labeling: Case Study—Ice Cream

  1. Howard R. Moskowitz Ph.D. President Founder1,
  2. Michele Reisner Vice President of Research1,
  3. John Ben Lawlor Ph.D.2,
  4. Rosires Deliza Ph.D. Senior Research Scientist3

Published Online: 28 SEP 2009

DOI: 10.1002/9781444319330.ch15

Book Title

Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development

Additional Information

How to Cite

Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) Understanding Nutritional Labeling: Case Study—Ice Cream, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch15

Author Information

  1. 1

    Moskowitz Jacobs Inc., 1025 Westchester Avenue, 4th Floor, White Plains, New York 10604 USA

  2. 2

    GlaxoSmithKline, Nutritional Healthcare, Coleford, GL16 8JB, UK

  3. 3

    Embrapa Food Technology, Av. Das Americas, 29.501-Guardaratiba, 23022-470 Rio de Janeiro, RJ-Brazil

Publication History

  1. Published Online: 28 SEP 2009
  2. Published Print: 7 SEP 2009

ISBN Information

Print ISBN: 9780813812229

Online ISBN: 9781444319330

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CHAPTER TOOLS

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Keywords:

  • understanding nutritional labeling - ice cream case study;
  • U.S. nutrition and health-related claims - health claims, nutrient content claims and structure/function claims;
  • legislation controlling food packaging information - differing countrywise;
  • ice cream packages and packaging graphics;
  • total calorie content;
  • ice cream studies and text of email invitation;
  • study welcome page;
  • baseline results or additive constant, k0, for ice cream;
  • design features driving purchase interest;
  • ice cream and two different mind-sets

Summary

This chapter contains sections titled:

  • Introduction—The Importance of Health

  • Running the Ice Cream Study

  • Running the Ice Cream Study

  • The Respondent Experience

  • Looking at Data—The Heart of the Matter and What We Learn about Ice Cream

  • What Do We Learn about Interest in the Ice Cream?

  • Baseline Results or the Additive Constant, k0, for Ice Cream

  • What Design Features Drive Purchase Interest?

  • What Design Features Communicate Healthful, and What Communicate Indulgence?

  • Two Different Mind - Sets for Ice Cream

  • What Did We Find When We Divided Our Respondents?

  • An Overview

  • References

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