Chapter 16. Healthy Pasta: Nutritional Labeling and the Role of Messages
Published Online: 28 SEP 2009
DOI: 10.1002/9781444319330.ch16
Copyright © 2009 Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza
Book Title
Packaging Research in Food Product Design and Development
Additional Information
How to Cite
Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) Healthy Pasta: Nutritional Labeling and the Role of Messages, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch16
Publication History
- Published Online: 28 SEP 2009
- Published Print: 7 SEP 2009
ISBN Information
Print ISBN: 9780813812229
Online ISBN: 9781444319330
- Summary
- Chapter
Keywords:
- healthy pasta - nutritional labeling and role of messages;
- pasta - thought of as an American staple;
- nutritional facts panel (NFP) and objective of Nutritional Labeling and Education Act of 1990;
- all-powerful nutritional label;
- consumer rate—interest versus health;
- similar additive constants;
- big action in nutrition labels;
- healthfulness and purchase intent;
- nutrition labels—information and role as guides;
- healthy pasta case history and lessons learnt
Summary
This chapter contains sections titled:
Introduction
Thinking about What Might Be Important
What Should the Consumer Rate?—Interest versus Health
Running the Study
Why Do Healthfulness and Purchase Intent Covary So Much?
Nutrition Labels—Information and Their Role as Guides
Summing Up—What We Learn from the Healthy Pasta Case History
Technical Appendix
References