16. Healthy Pasta: Nutritional Labeling and the Role of Messages

  1. Howard R. Moskowitz Ph.D. President Founder1,
  2. Michele Reisner Vice President of Research1,
  3. John Ben Lawlor Ph.D.2 and
  4. Rosires Deliza Ph.D. Senior Research Scientist3

Published Online: 28 SEP 2009

DOI: 10.1002/9781444319330.ch16

Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Reisner, M., Lawlor, J. B. and Deliza, R. (2009) Healthy Pasta: Nutritional Labeling and the Role of Messages, in Packaging Research in Food Product Design and Development, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781444319330.ch16

Author Information

  1. 1

    Moskowitz Jacobs Inc., 1025 Westchester Avenue, 4th Floor, White Plains, New York 10604 USA

  2. 2

    GlaxoSmithKline, Nutritional Healthcare, Coleford, GL16 8JB, UK

  3. 3

    Embrapa Food Technology, Av. Das Americas, 29.501-Guardaratiba, 23022-470 Rio de Janeiro, RJ-Brazil

Publication History

  1. Published Online: 28 SEP 2009
  2. Published Print: 7 SEP 2009

ISBN Information

Print ISBN: 9780813812229

Online ISBN: 9781444319330

SEARCH

Keywords:

  • healthy pasta - nutritional labeling and role of messages;
  • pasta - thought of as an American staple;
  • nutritional facts panel (NFP) and objective of Nutritional Labeling and Education Act of 1990;
  • all-powerful nutritional label;
  • consumer rate—interest versus health;
  • similar additive constants;
  • big action in nutrition labels;
  • healthfulness and purchase intent;
  • nutrition labels—information and role as guides;
  • healthy pasta case history and lessons learnt

Summary

This chapter contains sections titled:

  • Introduction

  • Thinking about What Might Be Important

  • What Should the Consumer Rate?—Interest versus Health

  • Running the Study

  • Why Do Healthfulness and Purchase Intent Covary So Much?

  • Nutrition Labels—Information and Their Role as Guides

  • Summing Up—What We Learn from the Healthy Pasta Case History

  • Technical Appendix

  • References